When hearing the phrase online reputation management, the first thing that comes to mind is often a significant brand name plagued with a bad image. Only a giant corporation would have to deal with someone blasting them, and whoever is doing so is probably just trying to get money or free things.
The truth is, online reputation management is not only beneficial for large brands.
Many people have nothing to gain from writing a review in today’s digitally obsessed world except simply sharing their experience or opinion. The only problem about this is dealing with someone who writes untrue, negative, or harsh comments that have more of an impact than they may have realized. Many people feel that they can be more hurtful in a written review online because they have a sense of anonymity.
However, small businesses can be severely impacted by this because they depend on keeping a steady customer base for their livelihood. If potential clients read the harmful reviews, they are much less likely to be willing to do business with these companies. The same goes for individuals who deal with this as well. Stiff competition for jobs is rising in the economy, and employers often use search engines to learn more about potential job candidates. This point is significant to consider, according to Walter Halicki. It may often be something that the person has posted on a social media site that human resource personnel do not consider appropriate.
Someone educated and experienced in the process of online reputation management can help any business, brand, or individual create vital strategies that will remove these harmful items. It is essential to permanently improve the online presence by effectively dealing with negative postings instead of trying quick fixes that simply don’t last.
For all those who are frustrated by these negative online issues and are sick of trying to find ways on your own to clean up search results that are affecting your livelihood, trust the reputation expert Walter Halicki to handle cleaning up your dirt online.